Google profit surprises Wall Street "The Internet search giant posts a 27% jump, Los Angeles Times."
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Everyone who succeeds - is in the business of Marketing, Branding and Promotions.
Your business is missing out if you restrict your online presence to advertising banners and blogging. If your are not participating online, it's a matter of time before you've lost your business.
Buyers are few and far between during the current economic mess. Employment is extremely competitive. People who are hiring and buying these days are carefully evaluating every option before deciding. The internet is everyone's new research assistant that is here to stay.
Disney Chief Executive Bob Iger "The film business is 'changing right before our eyes'...You're going to have to change your business in profound ways, or you will no longer have a business."
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Today empowered consumers and businesses have more options than ever before to learn about you and your competition. It's our job to have you be seen, known and heard online.
Now more than ever, the Internet provides everyone with powerful networking opportunities that allow users to effectively target their audience. And equally effective: Attract your audience to you by being available 24/7.
Indie Marketing Genius takes advantage of the internet opportunities by asserting your company's presence online and reaching more potential customers, fans and business partners.
Internet influences film audiences. "If marketing mavens want to reach younger moviegoers when promoting their films, they need to embrace social networks or risk being ignored."
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A personal brand online community built around your name, products and services will help you meet your goal.
Indie Marketing Genius develops your online network to make it easier for you to communicate, interact and connect with the wide range of stakeholders every business needs. For example people who are or can be your brand users, new and current customers, fans and potential partners, journalists, analysts, and others who need what you offer.
Depending on your brand goal, you can enhance your customer service with a well-managed online community that functions as a convenient channel for your business to receive, respond and resolve customer matters.
If you're a customer support driven brand, you will have the opportunity to decrease customer support costs by reducing the number of live phone calls into your help center. A business who successfully implements an on-line marketing, branding and promotion strategy will gain many more benefits.
Intel Corporation President and CEO Paul S. Otellini in Washington, DC for a meeting of the Technology CEO Council. Think about why technology's done well this year. It's not done well because of business purchases; it's done well because of global consumer purchases. Looking ahead to next year, Otellini said he doesn't 'see anything that says the consumer will slow down. The trend towards mobility is unabated, laptop price points have come down, netbook price points have come down. So more people are coming into the community. So you have a decent consumer business and some beginning of a corporate refresh in 2010, and you get an optimistic view of the world.'
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| A few reasons you need to Build An Online Network Community |
| Rise above the clutter. Traditional one-way marketing effectiveness is over and has been over for sometime. Like the age of the megaphone is over; advertising, trade show exhibits and color brochures alone won’t bring in the prospects and leads. |
| Two-way conversations is the best marketing. You’ll benefit by providing as many opportunities as possible to get closer to a ‘direct conversation’ with your prospects. These are kind of authentic conversations that relationships are built and leads are generated. |
| Encourage word of mouth. Word of mouth is by far the best marketing. Most of us prefer to have a recommendation about a company or product from a trusted person (word of mouth). Online community websites offer a great place for your best customers to post testimonials about a great experiences with you. |
| Build trust. Be the first one in your industry or area to offer a community web site that provides genuine help. You’re soft selling at an online community. You’re building trust and credibility by taking the time to offer unbiased help. |
| Deepen customer loyalty. In addition to helping you attract new customers, an online community provides value to your existing customers. You become an ongoing trusted resource for information. |
| Make it easier for prospects to find you. Build an extensive Internet presence. It’s like having a Starbuck’s store at one end of the mall and a Starbuck’s cart at the other end. Two opportunities for coffee lovers/customers to find you. |
| Use of social networking sites by older adults is increasing. From 2005 to 2008 the percentage of adults with a profile on a social networking increased from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey. |
| Turn customer support into a competitive advantage. An online community can differentiate you from the competition and result in savings on your customer service costs. Go beyond the everyone-has-one ‘Frequently Asked Questions’ page. In an online community, or forum, customers can answer each others’ questions. Sometimes the best answer will come from your customers and not your staff. Combine customer service and social marketing. |
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